![]() ![]() The push targets “pet parents and pet families.” Shoppers are also invited to share their pets’ funniest secret videos to YouTube, with consumers voting on a winner. Custom TV ads, animated by the filmmakers, will roll out starting this week, with media handled by OMD. The campaign will be supported online, as well as through mobile ads and social media, with the brand’s owned platforms also taken over by the film’s furry friends. The retailer, working with Illumination Entertainment, also rolled out a new collection of in-store toys, beds, collars and apparel based on the film. Very Important Poodle.” The store will also feature limited-edition The Secret Life of Pets packaging for products including Milk-Bone and Pup-Peroni. The characters will feature prominently in window displays and on end-caps that carry the PetSmart line, with messages like “chewing your shoes was my favorite until I came to PetSmart,” or “I am a salon VIP. The campaign, which launched earlier this week and was developed out of the U.S., will run until the end of July, and will see the characters from the flick (including Max, Duke and Gidget), take over the store, said Andrew Kretz, senior marketing manager for PetSmart Canada, in an email. PetSmart and NBCUniversal are rolling out a new in-store campaign ahead of the upcoming The Secret Life of Pets film, which hits theatres mid-July. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |